How to Create an Accurate Client Profile for Your Yoga Studio Business?
Sep 28 2018 by Shwaasa Guru Category Exercise & Fitness Views
To run a yoga studio the foremost thing you need to do is to know your clients, and cater them with the best. Read the article to know how to create an accurate client profile for the yoga studio.
Building a successful and demanded yoga studio is not an overnight job to achieve and running the same needs a lot of new approaches. A yoga studio is designated to bestow the authentic and profound wisdom of yoga to the students. The more the studio is effective, the more it becomes popular among people and the increase in popularity is important for managing the business. Yoga centers should be diverse and entitled to cater to every kind of person.
But there is the probability that certain type or one kind of student makes the majority of clientele in your studio. And if it is so, know the certain type, and try to cater them effectively and efficiently, rather running for the diverse crowd.
So here are some tips to follow to create an accurate client profile for the yoga center in Bangalore, Delhi, Chennai, Pune, Mumbai, Gurgaon, and other metro cities.
Age is no Barrier
The concept of knowing your customer or student is important for the successful running of the studio. If you are noticing that people of different age groups are the majority of customers --plan the schedule accordingly and divide the classes as per the different age groups.
This an ideal age to build an intense yoga practice and to perform heightened asanas gradually. Cater them with the best series of yoga posture, teach them to control their agile mind through meditation, and make them aware of fitness. You can bring a new approach and experiment a lot with them. The dynamic style of yoga is best like Ashtanga.
For this age group, form a sequence that relaxes them, reduces stress, and enhances physical fitness. This age group is the highly stressed ones- the pressure of higher studies, making a career, desk job, marriage, and children, etc., bring a lot of pressure. The restorative yoga, Hatha yoga, meditation, Pranayama practice is the ideal module for them. You can also avail yoga retreat and Yoga teacher training India.
Age 35 and above
The age, where the onset of various ailments takes place including heart diseases, weight gain, arthritis, diabetes, mental issues, etc. to name a few. People in this age should practice yoga for restoring health and preventing diseases, so cater to them accordingly.
Yoga has Style
Hatha yoga, Ashtanga, Bikram, Power, Yin, Restorative, Iyengar, etc., are the familiar names among the yoga nomads. There are people who with different needs and personality choose different yoga style for themselves. Suppose if people with the high demand of Ashtanga, Hatha and Kundalini Yoga comes to your studio, try to divide the day schedule as per the yoga style. According to the demand, you need to put a new approach and strategies to enhance your business.
Profession and Yoga
Yoga is the need of time, where stress walks hand-in-hand, lifestyle is sedentary, and workload never ends. In this hectic world, people need yoga, even as per their profession. House makers, Teachers, Desk Job workers, and people with heavy weight lifting job are the ones who need yoga the most. Even renowned yoga center in Bangalore offers yoga classes based on people’s profession and health needs occur due to the same. Corporate yoga is the trend now, so know your customer and set the pace accordingly.
Ailments and Illness
Yoga heals a lot of health issues, injuries, and illnesses and people these days approach the ancient science of life for the treatment and fast recovery of their ailments. So if you have noticed people with specific ailments and needs are turning to your studio then schedule proper classes for them like Power, Bikram, Ashtanga or Hot yoga classes for people with weight loss issue, restorative for those who find difficulty doing faced-paced asanas, chair yoga classes for the elderly, etc.
No yoga studio is complete without a satisfied clientele and to build and run the successful business -- work efficiently and smartly.