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Have You Stepped Into The Multilingual Mobile App Development?

Jul 31 2018 by Karl Parker Category Communication Views

Creating a customer base that exceeds geographical boundaries is a major requirement. Here’s why multilingual mobile app development is the way to get there.

Creating a customer base that exceeds geographical boundaries is a major requirement. Here’s why multilingual mobile app development is the way to get there.

Mobile devices have effortlessly globalized all aspects of businesses. With mobile applications crossing borders and oceans, revenue generation no longer relies on a singular localized source. But lowering the anchor in a foreign place and expecting the same reception that you get in your local markets would be hoping for too much.

How then can one generate the same appeal in a different region?

The secret is creating familiarity. Mobile app development platforms are the foundation that provides support to the mobile application. By choosing the right mobile app development platforms, you are likely to capture a larger base of consumers. Creating familiarity would, in turn, create a larger amount of interaction between the consumer and the app. When thinking about a mobile app, this familiarity is best generated through language.

Choose the Right Platform

Your mobile app reaches people from different cultures and nationalities. They may not be comfortable with a language like English. Hence, to enhance use, a multilingual application is your best bet. For this to be a reality, it would require a mobile app development platforms that integrates various languages and makes a seamless switch between languages without hampering the functioning of the application.

The mobile app development platforms must also be able to make a shift between other elements that differ in different places such as the time, currency etc. Having to make all these changes can be time-consuming. And hence, the mobile app development platforms must be able to carry out these changes automatically.

This requires a mobile app development platform which is versatile, scalable and capable of automation. HokuApps offers their mobile application development platform that allows customization of apps, created on an automated platform, to fit the needs of the business.

Aside from this, it includes scalability infrastructure which allows the application to be changed to include different functions even after the app has already been developed. It seems standard to create an app that is in English but that limits its range and overall revenue generation. Creating an app that is multilingual is what will give your business a boost in the global markets.

Including multiple languages in an application is not easy. Different languages have different grammatical rules and are written in different scripts and formats. Hence, for the language to change, the application may have to go through significant changes. For example, English is written from left to right whereas Chinese (Mandarin) is written in vertical columns or from right to left.

For the application to make a switch from English to Mandarin, the entire setup needs to change. Everything needs to move from the left to the right. The mobile app development platforms needs to able to make this switch without compromising the functioning of the application.

So, how does the application carry out the translation process?

Options for Translation

Done by Someone Skilled in the Language

Since the point of making various languages available is to generate familiarity, it makes sense to hire a translator who can capture the right tone and style of the language. This way, the language can be represented appropriately, keeping in mind all the grammatical rules rather than just being a direct translation.

This would also ensure that cultural differences are kept in mind during translation. Different cultures have different rules and different etiquette (Mandarin and Cantonese). Hiring a translator would help to properly represent these differences within the translation.

Done Automatically Through a Robot

The other available option is a robotic translation. This is a much faster way of accomplishing a translation since it occurs in an automated manner. The translation is very to the point. It is also cost-effective since you save the cost of hiring an employee specifically for translation.

Moreover, since certain data on applications is confidential, using robotic translation is better for making sure that the highest level of privacy is maintained and no information is leaked.

Hence if you’re looking for a mobile app development platforms that will allow you all these possibilities, write to us at sales.sg@hokuapps.com or call us on +65 8813 8839. HokuApps is an experienced company that will be able to fulfill all these needs.

https://medium.com/@swapnil.hokuapps/multilingual-mobile-app-development-as-a-great-way-to-ensure-global-success-a000ced33b6a